For sellers

Your Treasure Valley home is worth
more than Zillow thinks.

I can tell you exactly how much in 24 hours.

Get My Home Value Or text: 208-891-4200

Most homes sell.

Not all sell for what they should.

Zillow's Zestimate

National algorithm

Can't tell the difference between:

  • ✗South Meridian blocks that command a premium
  • ✗Basement ROI on the Boise Bench vs Eagle
  • ✗Why two identical floor plans in Star sell $60K apart
  • ✗What acreage is actually selling for right now

Me

12 years local, appraiser trained

I know:

  • ✓Which blocks in Meridian price higher and why
  • ✓Exact basement ROI by neighborhood
  • ✓Which builders add value and which don't
  • ✓Acreage market in real-time from last month's closings

The framework

Five things sell a home.

That's it.

01

Condition

Your job, with my advice and network.

02

Location

Fixed. We build the strategy around it.

03

Marketing

All me. Staging, photos, distribution.

04

Negotiation

Me, grounded in appraiser training.

05

Price

Set together. Defended with comps.

You handle what's yours. I handle what's mine. Most agents list and hope. I stage, clean, photograph, distribute, and negotiate like it's my own house.

My side of the deal

The marketing side most agents skip.

88% faster average sale time with professional staging (RESA data)

The payoff

Maximum exposure.

Your home distributed where real buyers actually look, not just where other agents promise they'll post.

Photography + videography

Professional interior, drone, twilight, and walkthrough video. Serhant school.

Built-in distribution

MLS, Zillow, Instagram, YouTube, Facebook. An audience most agents don't have.

Professional staging

Consultation plus a basic stage. Included.

Deep clean

House, carpets, windows. Before photos. You don't touch a mop.

Handyman

Chipped baseboards, caulk lines, small fixes. I know who to call.

The proof

Every agent says they post.
Most average 17 views.

Here's what I actually pull across my channels, month over month.

1M+

Instagram

views every month

1M+

Facebook

views every month

YouTube

Highest intent

thousands of research buyers every month

Anyone can post. Not everyone can move the needle. When you list with me, your home rides the reach I've spent 9 years building.

RENE Certified

When offers arrive, I negotiate.

Real Estate Negotiation Expert (RENE) certification through the National Association of Realtors. That's a separate credential from everything above, and it's the reason my sellers rarely leave money on the table.

The process

Five steps from your address to closing.

01

Address + number

90-second form. Real value back in 24 hours.

02

Phone call

We talk about the number, your timeline, and whether we're a fit.

03

At your home

I walk through, share the marketing plan, and we build the calendar together.

04

Prep + photos

Staging, clean, drone, twilight. Before we list.

05

List. Negotiate. Close.

Daily updates. Data-backed negotiation.

The home value report

What's your home actually worth?

I'll send you a real number within 24 business hours. No pressure.

Your info stays with me, not with a marketing tool.

FAQ

The questions sellers ask me most.

The honest answer is it depends on your home and your timeline. In parts of the Treasure Valley the market has shifted, and in others it hasn't. I'll tell you when I see your specific situation, not a blanket yes or no.
Standard listing commission, paid at closing from the sale proceeds. No upfront fees. Staging, cleaning, photography, drone, and marketing all come out of my side.
In a normal Treasure Valley market, well-prepped homes priced right sell inside the first 30 days. Homes that sit are almost always homes that were overpriced at launch.
We'll talk through it. Sometimes the ROI on repairs is worth it, sometimes it's not. For bigger projects we discuss whether to do them, price around them, or sell as-is.
Yes, and it's one of the harder parts of the valley to market. I have a specific playbook for acreage listings (drone, lifestyle-first marketing, rural buyer outreach).

Not ready to list yet?

Get my seller's guide.

Pricing, prep, staging, the order of operations. Everything I cover with sellers before we list, in one downloadable magazine. I'll email it to you.

Delivered to your inbox in under 5 minutes. No spam.

Ready to know what your home is actually worth?

One form. 24 business hours. A real number from someone who used to appraise them.

Get My Home Value

Or call or text Brian directly 208-891-4200